Provoke Curiosity Brand Design
I worked with the founder on every aspect of the brand's visual ID and website for their launch.
Provoke Curiosity specializes in marketing and content development that fosters engagement. Their bilingual team crafts culturally relevant narratives to spark interest and evoke curiosity. The logo design embodies not only what the company does but also the spirit of constantly creating something unexpected.
To stand out from the competition, the color palette should uniquely amplify the brand personality. While other companies opted for color palettes in yellow shades or monochrome (black and white), Provoke Curiosity remains true to its character by choosing blues and teals to create significant contrast.
And what happens if we mix all the colors? The gradient represents the audience, content creators, and the content being produced. It is a blend of multicultural backgrounds, experiences, and voices, all of which contribute to creating something as unique as the brand.
Curiosity transforms boredom and fatigue into a state of awakening—an energy that lives in curious eyes, grabbing your attention. That’s the essence captured in the brand identity.