I’m Carlos Jara, a multidisciplinary designer and creative director based in New York.

For over 15 years, I’ve worked across brand, web, and visual design, collaborating with organizations that value clarity, craft, and intention. My work often sits between strategy and execution, where strong visual systems and thoughtful direction matter.

Alongside client work, I develop independent projects that explore culture, storytelling, and the tools that support them. This includes Perú de Fiesta, a long-term documentary project, and Kawana, a typeface I designed as part of an ongoing exploration of typography and visual rhythm.

I believe design is not only about how things look, but about how they endure.