I’m a Design & Creative Director based in New York City.

I build brands and digital systems that help organizations clarify who they are and how they show up.

I’ve led design at companies like Newsela and WeightWatchers, working across product, brand, and experience. My work has focused on building shared systems, aligning teams, and making complex ideas easier to use and understand.

Today, I work with founders through Esencia Design Studio, where I lead brand and digital projects from strategy through launch. I also direct Perú de Fiesta, an independent documentary series about festivals and traditions in Peru.

I’m also developing Kawana, a typeface inspired by Inca architecture. It’s an independent project, still in progress.