Creative Director based in New York City.

I build brands and digital systems that help organizations clarify who they are and how they show up.

I’ve led design across product, brand, and experience — building systems, aligning teams, and making complex ideas easier to understand.

I’m the founder of Esencia Design Studio, working with founders and marketing leaders from strategy through launch.

I also direct Perú de Fiesta, a documentary series exploring festivals and traditions across Peru.