Housing for Health NYC
Role: Designer
Foundations
We began by shaping the concept, turning a dense PDF into a human, scroll-based narrative. A minimal palette with a red accent established urgency, while clean typography and inclusive character studies set the tone.
Visual System
We built an illustration system that explains the “vicious cycle” — therapy, hospitals, jail, and street life — without dramatizing it. NYC buildings and bridges grounded the story in place and gave us modular pieces to work with.
Scenes & Application
Full scenes and transitions created a cohesive visual world. The final website brings everything together through clear layouts and intentional motion, later extended into the printed document to maintain one unified language.
