Altitude Creative Industries
Altitude Creative Industries is a strategic writing and communications firm serving leaders and organizations with high-stakes narratives.
As Founder and Creative Director of Esencia, I led the end-to-end brand and web system, defining positioning, visual language, and digital expression. The work included identity design, typography, color systems, and a modular website that could scale with the studio’s evolving practice.
The system balances precision and play, giving Altitude a distinct voice in a crowded creative landscape while remaining flexible enough to grow. Every element, from the mark to the grid, was designed as part of a living system, not a static identity.
My roleI led the visual identity and digital system design.
Defined the visual concept and overall tone
Set color, typography, and graphic system
Designed key brand elements and patterns
Designed and applied the system to the website
This was an end-to-end process, from visual foundation through execution.