Perú de Fiesta
Documentary identity and storytelling system
Creative Direction, Visual Design, Film Direction
AboutPerú de Fiesta is a documentary series exploring living cultural traditions across Peru.
The project required building a cohesive system that could support multiple episodes, formats, and platforms — while staying grounded in the cultural context of each celebration.
ApproachThe work focused on creating a flexible visual and narrative system that could adapt across episodes while maintaining a consistent identity.
Photography, video, typography, and motion work together to build a rhythm — balancing observation with structure.
Visual SystemA contemporary visual system designed to support multiple formats — from film to digital and social.
The system balances clarity with cultural context, allowing each story to stand on its own while remaining part of a larger whole.
The mark reflects movement and continuity — a visual anchor across episodes and formats.
TypographyKawana is a custom typeface developed for Perú de Fiesta, inspired by geometric forms found in Andean architecture.
It serves as a unifying element across formats — providing a bold, recognizable voice across digital and film.
Illustration and MotionIllustration was developed as a celebratory visual layer — referencing fireworks, movement, and festive energy without becoming ornamental. The forms extend the identity system, introducing moments of contrast and vibrancy across title cards and promotional pieces.
Motion plays a central role in shaping the experience.
Transitions, pacing, and sound are used to guide the narrative — allowing each episode to unfold naturally while maintaining structure.
Digital experienceThe digital experience extends the project beyond film.
The website organizes episodes, photography, and supporting content into a cohesive platform — allowing audiences to explore each celebration in depth.
Designed to be experienced with sound.
Social FormatSocial promotions extend the narrative into rhythm-driven micro-stories. Transitions are synchronized with music, allowing tempo to shape pacing, energy, and release.
Rather than functioning as trailers, these pieces translate the documentary language into platform-native experiences — preserving tone while adapting scale.
Perú de Fiesta operates as a unified system — combining film, identity, and digital design.
The project continues to evolve with each new episode, building a growing archive of cultural storytelling.
Credits:
Creative Direction, Documentary Direction & Editing, Brand & Digital Experience: Carlos Jara
Executive Producer: Marcela Sarmiento
Field Producer: Carlos Jara Cornejo
Art Direction, Illustration & Animation: Adri Torres
UX Design: Erika Coronel
Drone & Video Support: Diego Huamani
Video Support: Josias Ortega
Post Production Support: Brian Torres
Production Assistants: Carlos Lopez, Luiggi Lopez