Newsela Visual Redesign
At Newsela, I led a comprehensive visual redesign focused on bringing clarity, consistency, and cohesion to a rapidly growing product ecosystem.
As Director of Visual Design, my role centered on defining a scalable visual language that could support multiple products, audiences, and teams.
The work spanned core product experiences, marketing surfaces, and internal design systems.
RoleDirector of Visual Design
OrganizationNewsela
ScopeVisual system definition, product UI, cross-team alignment
Year(s)2021-2023
Establishing a cohesive visual system
As the product suite expanded, visual inconsistency began to create friction across experiences. The redesign focused on defining a clear system for typography, color, layout, and component usage that could scale with the organization.
Designing for multiple audiences
Newsela serves educators, students, and administrators, each with distinct needs and contexts. The visual system was designed to remain flexible across these audiences while maintaining a unified look and feel.
Supporting alignment across teams
Beyond individual screens, the work helped align design decisions across teams, creating a shared visual foundation that improved collaboration, efficiency, and overall product quality.
