WeightWatchers Website Redesign
As Lead Designer, I led the visual redesign of the WeightWatchers website, focusing on improving clarity, hierarchy, and conversion across key user journeys.
The goal was to modernize the brand’s digital presence while strengthening performance at critical decision points.
ImpactEarly tests with a limited audience in the U.S. and Germany showed a measurable increase in conversion. Based on those results, the redesign was rolled out globally.
RoleLead Designer
ScopeWebsite-wide visual redesign, design system evolution, conversion-focused layouts
Year2021
Clarifying hierarchy across key user flows
The redesign focused on reducing visual noise and establishing a clear hierarchy, helping users understand value, next steps, and key actions at a glance.
Balancing brand warmth with conversion
A refined visual language allowed the brand to feel more human and approachable, while maintaining focus on performance at moments that mattered most.
Designing for scale across markets
The system was designed to scale across regions and content types, supporting consistency while remaining flexible for different markets and audiences.
