RoseShire Logo and Website Redesign
RoseShire was a national luxury rose arrangement brand based in California, delivering all over the United States. First, I led and completely redesigned their e-commerce site on the Shopify platform. Then, a few months later, I redesigned their logo to avoid a common mispronunciation.
Role: Design Lead and Designer
The problemRoseShire lacked any branding beyond its logo. However, they had developed a white-glove service that ensured a premium experience. As soon as an order was placed, they began working meticulously, handling the roses by hand and creating customized cards. Ultimately, they delivered a high-quality physical product experience. The web experience needed to reflect this elevated standard from the moment the customer placed their order, matching the quality of the roses delivered.
RoseShire was encountering a problem with its old logo.
People were mispronouncing the name because everything was all caps.
To counter that problem, we decided to redesign the logomark and only capitalize the letters R and S.
We did that, and more.
